|
PR Means Business for REALTORS®
Table of Contents
PREFACE
PROLOGUE
CHAPTER 1
R.A.C.E. is on for More Listings and Sales
Planning Basics
- Research
- Communications
- Evaluation
- Fast Track Summary
CHAPTER 2
More than Just Fridge Magnets
PR Tactics
- Targeting
- Advertising
- Newsletter
- Content
- Sample
- Internet
- Personal Promotion
- Fast Track Summary
CHAPTER 3
Breaking News on Breaking News
News Media
- Determining What Is News
- The Interview
- Preparation
- The News Release
- Sample
- Fast Track Summary
CHAPTER 4
Networking at the next level
Community Relations
- Networking
- Fast Track Summary
CHAPTER 5
Yes, it is in your own backyard
Using Board/Association/Franchise Resources
- Organized Real Estate
- REALTOR Organizations
- Franchise
- Fast Track Summary
CHAPTER 6
Taking Care of Business
Public Relations Plan
EPILOGUE
Six Months Later
APPENDICES
Sample News Releases
Newsletter Story Suggestions
Public Relations Plan Worksheet
|
